Thursday, March 30, 2006

Where Tesco fail, Lamby and Beefy succeed…

Hats off to the people marketing real English Lamb and real English Beef on the telly and in cyberspace. Having watched the animated TV ads starring Ian Botham and Alan Lamb characters drawn from their England playing prime, I noticed the label sticking out of the meat had an English flag on it.

Balimey! I decided to have a look at the web site Strewth! Strike me down with a rolled up copy of the NuTesco ‘no England’ manifesto – a product not only identifying with England, but positively revelling in it.

For instance, if you go to the info about the label, it says this -
"The Quality Standard Mark also tells you where your beef and lamb is from. For example meat from an animal born, raised and slaughtered in England will carry the Quality Standard beef or Quality Standard lamb Mark indicating English origin with the St George's flag. If an animal cannot meet all the criteria, for example it is born in Scotland or Wales, it will be able to carry the Quality Standard Mark but indicate British origin with the Union flag.

Go to the distributor page – and there is a map of England with all the English counties in position….. and that’s it. No ‘Regions’, anywhere.

Not only that, they are running a ‘St George’s Day, nominate your local hero’ campaign. Click here to listen to Beefy talking about it…..

See how very easy it is Tesco? A company using an English identity in a positive and proactive way – and getting a booming sales drive to boot…. Maybe you too should adopt the same pro English strategy?…..

1 comment:

Englandthelerf said...

but have you actually seen the quality standard on food ?
I've seen the ads and have looked all over and still cannot actually find one example of it in the shops,just UK,Scottish,Welsh,Irish.
It must be somewhere,but where.
I contacted EBLEX and got nothing back ages ago ?