Wednesday, May 23, 2007
Tesco celebrate the Union....
You've gotta laugh haven't you?
I sent a query to Abigail at Tesco customer services asking why they were selling English Mild Cheddar Cheese under the flag of the Union. Yes, yes, I know it's futile, yes I know Abigail, Carol and the rest of the nazis at Cus-Serv-Tesco(motto: Bollocks to all English people) have been on re-education courses and every morning chant the mantra "England does not exist, Scotland and Wales are noble countries. Tesco rules the world, yeah, yeah, yeah".. But hey, I like a challenge..
It's something to do with the chipper English spirit of optimism and never say die attitude I reckon. What did Edwardian Englishman George Mallory say when he was asked why he wanted to climb Everest dressed in only a smoking jacket, corduroy slacks and a stout pair of brogues - and almost certainly die in the attempt. "Because Sir, it is there, and also because I am fed up writing letters to Tesco... They don't have a Katmandu branch do they?"
Anyway, I bought the cheese, photographed it and gave it to the dog.
Then I emailed them -
I recently bought this packet of English Mild Cheddar Cheese at a Tesco store. It has a Union Jack flag on it. The Union Jack flag is not the flag of England - the St George's flag is. Aside from me feeling utterly insulted and marginalised the packaging is wholly inaccurate.
English cheese is from ENGLAND - it should therefore be identified with the flag of ENGLAND. I notice that the Scottish, Welsh, Irish, French, Italian cheeses you sell all have their own NATIONAL flag on them.
I am English and want to support my own national produce - I have a national loyalty to them - and to be honest, I feel incredibly insulted that you continue to choose to ignore my country of England on your packaging.
Abigail replied -
Please note that the Union Jack flag on the item shows that the item was sourced from the UK. Due to the celebrations of the 300th anniversary of the British Union.
So there you go aside from the bizarre sentence construct, Tesco celebrate 300 years of exploitation with a commemorative pack of mouldy cheese. A fitting memorial from a crap company.